The Next Phenomenal Book Could Be a Digital DIY By You!

Legend has it that J.K. Rowling spent days after days in a coffee shop, drifting away and completing a manuscript about the magical kid with a lightning scar. What is a manuscript? These days you may skip that part and be your own publisher. More freedom for creative inputs.

Publish it using available technologies in Portable Digital Format or PDF. PDF is a file format used to represent documents in a manner independent of application software, hardware, and operating systems. Each PDF file encapsulates a complete description of a fixed-layout flat document, including the text, fonts, graphics, and other information needed to display it.

It is easier to publish digitally because it is easier to create great layouts translating from concept to production. Think about it. When you are publishing digitally, you have:

Low Entry Costs
Very Little Overhead
High Margins
An Automatic Business

What you need to address though is the fact that it should appeal to multiple-formats with tablet computers, Kindle and the likes out there, it’s not good business to work with just one. It would be smart to work with a version of a virtual printing press.

Currently, there is a relatively level playing field since neither the big brands nor the small presses have yet to sheep herd the market. There are working business models out there that succeeded with the personal approach that social media marketing brings.
Social media integration is very important in creating a buzz for your product because of it’s ability to reach like-minded people or demographic that is your corner market.

This is actually the weakness of some small publishers on the web. The marketing aspect is something that they’d throw in the wind hoping that the product is good enough to snowball a momentum on its own. If you pride yourself as an artist who feels that the other side called marketing should be handled by others, you will really need a partner who will help introduce you in the right path for your product to create even a decent impression in the internet.

With technology setting the pace of our lives, an idea need not go thru a series of middlemen and find that someone who will champion it. You can go directly online and try digital publishing.

sources:

http://www.peakconsultinginc.com/Articles/digital_publishing_ultimate.htm

http://www.creative-choices.co.uk/develop-your-career/article/starting-in-digital-publishing

http://www.slate.com/articles/business/small_business/2010/08/bytesized_books.html

http://flipcomposer.com/features.html

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